What Is Digital Signage

“90% of the information processed by our brain is visual”

Visual technology solutions such as digital signage is the use of digital screens to display multimedia content such as graphic images, webpages, videos, restaurant menus, marketing messages and/or directories. It is a progression from static signs, billboards, lightboxes and notice boards.

According to surveys done on measuring the effectiveness of digital signage, 68% of customers say that they are more likely to purchase an advertised product if it was shown on a digital signage screen. While in-store sales can increase by as much as 30% if sales and promotions were advertised on digital signage.

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Smart Signage TVs

Signage TVs are LCD displays developed specifically for digital signage applications. They are industrial graded and are able to withstand 24/7 usage. Also known as system-on-chip displays, they are capable of running a digital signage application without an external media player. They are easy to install and maintain as only power supply and an internet connection are required.

Digital signage TVs are versatile and can be used for a wide range of hospitality and promotional purposes such as in-store promotions in retail, staff communications in offices and notice boards in facilities management.

Digital Menu Boards

Digital menu boards are electronic displays used in various settings, such as restaurants, cafes, fast-food outlets, and retail environments, to showcase menus and promotional content. They typically use LCD, LED, or projection technology to present dynamic and visually engaging information.

Benefits of using digital menu boards over static ones include the ability to update item availability and prices in real-time, the use of multimedia content to attract and engage customers and targeting advertising according to time of the day or even weather conditions!

Digital Signage Kiosk

Signage kiosks are free-standing displays which are enclosed in a protective housing cases and can have touchscreen functionality. They are flexible digital signage that can be deployed anywhere as they are portable. To work, power supply and internet connectivity are required. Businesses usually deploy these kiosks to show public information, news updates, promotions, and more. They are available in various display sizes - 43 inches, 55 inches, 65 inches.

Custom-sized LED Video Wall

LED Video Walls are large screens made of light-emitting diodes that display visual content. Deployed indoors or outdoors, they stand out in vividness and brightness, which instantaneously captivates audiences. As large format video walls, LED screens can create immersive visual experiences.

Made up of smaller LED modules, LED Video Walls can be customised to any size and structure. They are commonly used in sporting stadiums, entrances of hypermarkets and outdoor advertising billboards.

Our Partners

ADDPLAY is a proud partner to these brands to bring you reliable and effective digital signage systems that will elevate your business communications to the next level.